For over a decade, Apple has consistently unveiled entirely new hardware categories. From the iPad in 2010 to the Vision Pro in 2023, these launches have defined Apple’s innovation strategy. However, 2024 marked a significant shift: for the first time in 14 years, Apple introduced no new hardware product categories, focusing instead on refining existing lines.
2024 Highlights: Refinement Over Revolution
While 2024 did see notable hardware updates—like the refreshed iPad Pro and Mac mini—these were evolutions of existing products, not groundbreaking new categories. The only entirely new announcement was Apple Intelligence, a software-based innovation that does not qualify as a hardware product. This makes 2024 the first year since 2009 without a new hardware category.
Apple’s history of annual innovation has been remarkable. Here’s a year-by-year recap of major product launches from 2010 to 2023:
- 2023: Apple Vision Pro
- 2022: Mac Studio, Studio Display, Apple Watch Ultra
- 2021: AirTag
- 2020: Apple Silicon, MagSafe for iPhone, HomePod mini, AirPods Max
- 2019: AirPods Pro, Pro Display XDR, Apple Card
- 2018: iPhone XS Max
- 2017: iMac Pro, HomePod, iPhone X
- 2016: iPhone SE, AirPods
- 2015: iPad Pro, Apple Pencil, Apple TV HD
- 2014: Apple Watch
- 2013: iPhone 5C, iPad Air
- 2012: iPad mini
- 2011: Thunderbolt Display
- 2010: iPad
The absence of a new product line in 2024 is a notable departure from this tradition.
Looking Ahead: Rumors and Expectations
Speculation suggests that significant resources may be tied up in Apple’s long-rumored electric vehicle project, which could explain the pause in hardware innovation, adds NIX Solutions. Meanwhile, Apple is expected to expand its smart home offerings. A HomePod-like command center featuring a 7-inch display is rumored to launch in 2025, potentially marking a new product category.
While 2024 lacked groundbreaking hardware, Apple’s commitment to innovation remains clear. We’ll keep you updated on future releases and how they shape Apple’s trajectory.