Google has begun testing a new feature designed to retain users on its search results pages—this time affecting popular recipe blogs. With the new update, users can view entire recipes directly within search results without the need to open the original website.
Introduction of the “Quick View” Feature
The feature, called “Quick View,” has already appeared for some users. When searching for popular terms like “chocolate chip cookie recipe,” users may see a “Quick View” button next to certain results. For instance, this button has been observed next to a link to the well-known Preppy Kitchen blog. Clicking the button allows users to access the full recipe, including ingredients, photos, and step-by-step instructions, all while remaining on Google’s search page.
Google’s Intent and Collaboration
According to Brianna Duff, a Google representative, the company is constantly experimenting with ways to provide high-quality information while maintaining the value of the broader web ecosystem. Speaking to The Verge, Duff confirmed that Google is working with a selection of authors and recipe bloggers to test this new feature. She emphasized that the function is still in an early experimental phase and currently available only to a limited group of users. While nothing is finalized, she indicated that Google has agreements in place with some recipe bloggers.
Aligning with Google’s Strategy
This experiment aligns with Google’s broader strategy of keeping users on its platforms for as long as possible. Features like AI-generated summaries that provide instant answers to user queries are designed to reduce the need to click through to external sites. While these summaries are not always perfect, they serve the purpose of offering quick and convenient answers, notes NIX Solutions. The same approach seems to be at play with recipe searches, where users can now access complete recipes without leaving Google.
We’ll keep you updated as more details about this feature emerge and whether it will be widely rolled out.